Get To Know Us
Defined by Values…
Our core values define who we are and how we show up every day. They guide how we make decisions, how we serve clients, and how we work together as a team. These values are not slogans or aspirations. They are the standards we hold ourselves to, even when it is difficult or costly. They shape our culture, inform our guidance, and ensure that the way we work is as thoughtful, honest, and people-centered as the outcomes we seek for those we serve.
Our Core Values:
01
Uncompromising Integrity
We do what is right every time, especially when it costs us. We never manipulate, pressure, or obscure the truth. Our advice is guided solely by what serves the client best, with honesty, transparency, and accountability shaping every decision.
02
Radical Clarity
We believe clarity builds confidence. We explain complex financial matters in plain language so people truly understand their options. We remove jargon and confusion so decisions are informed, grounded, and made with confidence.
03
Humble Service
We see serving others as a privilege, not a position. We approach every client and teammate with humility, gratitude, and care. We aim to outdo one another in serving well, knowing that leadership is expressed through how we show up for others.
04
Thoughtful Guidance
We help people think clearly before they act. By asking better questions and slowing the pace, we guide thoughtful decision-making rooted in understanding, not impulse. Our role is to help people see their options clearly so choices are wise, confident, and well considered.
05
Whole-Person Paradigm
We view people as more than their finances. Money is connected to values, relationships, life stage, and personal priorities, and we take all of that into account. Our guidance reflects care for the whole person, not just the numbers.
Our Team
Meet the people behind our success.
Investment Team
The following investment professionals are registered with Advisory Alpha, an independent registered investment advisor that we have partnered with to provide investment management resources, technology, and capability with the goal of best serving our valued clients.
Steve Osterink, Jr. , CFA, CFP®, AIF®
Chief Investment Officer
Steve Jr. leads the Investment Team through his strong commitment to personal finance and asset management and is the driving force behind the innovation and development of our investment solutions.
Jon Lohr, CFA, CFP®
Research Director
Jon oversees the Investment Team’s daily investment research and portfolio management responsibilities, including asset allocation research, fund monitoring, due diligence, and investment strategy evaluation and implementation.
Nick Heinrich, CFA, CFP®
Financial Planning Director
Nick contributes to the Investment Team’s research and portfolio management functions and leads a team of financial planning consultants who utilize various portfolio analysis and planning resources that strive to improve the financial outcomes of our valued clients.
Brian Kragt
Operations Director
Brian oversees the Investment Team’s trade management and portfolio accounting systems, which includes implementing investment decisions, account rebalancing, cash management functions, trade execution, account billing, and performance reporting.
Janine Osterink
Chief Compliance Officer
Janine leads our compliance program and supports our Investment Team by helping us adhere to legal, regulatory, and internal requirements and policies with the goal of promoting trust and reducing risk for our valued clients.
Mike Baker
Technology Director
Mike leads our technology initiatives on behalf of the Investment Team which impact our client communication and overall client experience as well as support our trade management and portfolio accounting functions.
Professional Affiliate
Chuck Sarchione
Certified Professional Retirement Coach (CPRC)
Professional Certified Coach (PCC)
Let’s Think About Your Retirement Together
It would be our privilege to discuss your financial future. Connect with us to explore how we can make your vision a reality.